美乐集团

From April 13th to 16th, 2023, hosted by the China Bicycle Association and organized by Yixing Yangxian Ecotourism Resort, Yixing Municipal Bureau of Culture, Sports, Radio, Television and Tourism, Yixing Urban Construction Culture and Tourism Group Co., Ltd., and Xiangruoxuan (Shanghai) Cultural Development Co., Ltd., with strong support from the Yixing Municipal People's Government and the China Industrial Design Association, the China Bicycle Electric Bicycle Design Competition and 2023 Two Wheel Bicycle Fashion Brand Week were successfully held in Yixing City.

The People's Government of Yixing City and the China Bicycle Association have signed a strategic cooperation agreement to cultivate a Chinese characteristic two wheeler culture through industry government cooperation, so that the two wheeler industry and activities can better serve urban development. The final of the China Bicycle Electric Bicycle Design Competition has announced the list of winners and held an award ceremony. Ge Ying, Director of the Tourism Development Bureau of Yixing Yangxian Ecotourism Resort, made a theme promotion titled "Colorful Yangxian Goes to Spring Together". Liu Ning, President of the China Industrial Design Association, explained how to empower industrial upgrading through industrial design. Gu Huanyu, the brand official of Xinhua Youpin, gave a professional sharing on the topic of "Becoming a lifestyle is the ultimate state of a brand".

On the afternoon of April 15th, the China Bicycle and Electric Bicycle Brand Construction Summit and the first China Two Wheel Bicycle Industry Fashion Development Conference were successively launched. The China Bicycle Association and China Industry News jointly released the "2022 Research Report on the Development of Chinese Bicycle and Electric Bicycle Brands". Ni Jie, President of Green Source Group, Liu Bing, Vice President of Shanghai Phoenix Bicycle Co., Ltd., and Liu Chunsheng, General Manager of Zhuhai Blueprint Sports Technology Co., Ltd., gave keynote speeches respectively, discussing how bicycle and electric bicycle enterprises can unite in dual circulation and build Chinese brands.

At the Fashion Development Conference, the China Bicycle Association released the group standards "Sustainable Fashion Enterprise Guidelines for Bicycles and Electric Bicycles" and "Fashion Product Guidelines for Bicycles and Electric Bicycles" respectively. Wang Xianxin, Secretary and Chairman of the Party Committee of China Light Industry Press Co., Ltd. and Director of Beijing China Light Industry Federation Certification Center Co., Ltd., analyzed and interpreted the importance of industrial development and fashion group standards for the sustainable development of enterprises.

The organizer also invited guests from home and abroad to give speeches on topics such as sustainable development of green and low-carbon enterprises, fashion genes promoting industrial development, fashionable construction of brands and products, green cycling leading fashionable life, green investment and green economy. Beijing Ruili Magazine Co., Ltd. and China Bicycle Magazine jointly released the 2023 "Ray Fashion" TOP list for two wheelers and held an award ceremony.

The two wheeler fashion brand week event also includes a variety of outdoor activities. On April 15-16, a series of activities were held at Longbeishan Forest Park in Yixing, including Yangxian+Fashion Brand Product Market+Immersive Innovative Design Theme Exhibition, Two Wheel Carnival, "Blueprint" Two Wheel Fashion Brand Night, and "Happy Yixing" City Cycling Festival. On April 16th, more than 500 bicycle enthusiasts who participated in the "Happy Yixing" City Cycling Festival set off from Longbeishan Forest Park and traveled 30 kilometers through multiple scenic spots in Yixing before finally arriving at Longchishan Bicycle Park. Participants enjoyed the fun of cycling while enjoying the scenery.

The Brand Week event is a platform that focuses on showcasing the achievements of industry brand building. It is a "slow life" party that showcases two wheeler brands and two wheeler fashion to consumers. It is a stage that showcases the charm of "two wheeler+city" leisure life. Tens of thousands of consumers who love two wheelers came to the scene to personally experience the new charm of industry products and feel the new achievements of brand building, further strengthening the interaction between consumers and brand week activities, interaction with the two wheeler industry, and interaction with urban tourism.

This event seizes the new development opportunities of Yixing City, utilizes its unique location and environmental advantages, enhances the core competitiveness of the industry, organically integrates bicycle culture into Yixing's tourism brand construction, and endows Yixing's tourism with new highlights and vitality through bicycle elements.