美乐集团

This year, as a well-known bicycle brand that has entered its 120th anniversary, Phoenix shone brightly at the 27th China International Bicycle Exhibition (referred to as the China Exhibition), showcasing the new face of China's classic national bicycle brands in the new transformation.

1. Phoenix Title: Shi Shangxiu

This year, Phoenix sponsored the "2017 CHINA CYCLE Fashion Show" event. At the opening ceremony of the exhibition, Phoenix specially customized a fashion show and warm-up dance performance to celebrate its 120th anniversary. The first performance is a solo dance by a female dancer, who interprets the image and concept of a "phoenix" through modern dance forms that shuttle between silk fabrics. Many dancers took the stage together, using jazz dance to reflect the spirit of the bicycle industry's inclusiveness and keeping up with the times. While the dancers danced with the Phoenix Bike, the stage background played historical photos and videos of the journey of "Phoenix", as well as a rich product line display of Phoenix Bike. The dance at the front desk and the photos and videos in the background complement each other, vividly expressing the development history and national brand culture of "Phoenix".

2. Phoenix and ofo Strategic Cooperation Press Conference

As soon as the China exhibition kicked off, Phoenix announced its strategic cooperation with ofo. At the press conference, Phoenix and ofo announced strategic cooperation in branding, research and development, manufacturing, and other aspects. Ofo will use all small yellow cars with the Phoenix brand logo in Beijing, Shanghai, and surrounding areas in the future. Phoenix will serve as a cooperative base and manufacturing base for ofo in the East China region. As an international brand, Phoenix will utilize its overseas marketing network to promote ofo's overseas operations and development. In 2017, Phoenix will manufacture 3 million ofo shared bicycles, with 2.5 million deployed domestically and 500000 deployed internationally.

The cooperation between Phoenix and ofo is a brand strategic cooperation in the traditional industry of Internet plus. As a national brand, Phoenix participates in the manufacturing and development of shared bicycles, which is an innovation of national brands. Phoenix's push for ofo to expand overseas is also in response to the country's "Belt and Road" policy. In terms of manufacturing, Phoenix fully leverages its corporate resources and capabilities to promote the upgrade of shared bicycles.

3. Phoenix Bicycle 120th Anniversary Celebration and Industry Summit Forum

Phoenix took advantage of China's exhibition opportunities and organized various industry elites from both inside and outside the industry to hold the Phoenix Bicycle 120th Anniversary Celebration and Industry Summit Forum on May 8th at the InterContinental Shanghai National Convention and Exhibition Center.

The first stage of the forum is the Phoenix Bicycle 120th Anniversary Celebration Ceremony. After the exciting 90 second Phoenix Bike VCR was played on the big screen, Liu Min, Deputy Director of the Shanghai Municipal Commission of Commerce, Ma Zhongchao, Chairman of the China Bicycle Industry Association, and Liu Jian, Standing Committee Member and Deputy District Chief of the Jinshan District Committee of Shanghai, delivered enthusiastic speeches. Zhou Weizhong, Chairman of Shanghai Phoenix Enterprise (Group) Co., Ltd., then delivered a thank-you speech, thanking the leaders and guests for their support and encouragement to Phoenix.

The celebration ceremony also held the opening ceremony for the collaboration between Phoenix Bike and Phoenix TV to shoot a documentary. Representatives from Shanghai Phoenix Enterprise (Group) Co., Ltd. and Phoenix TV jointly filmed the film, marking the official start of the collaboration between Phoenix Bike and Phoenix TV.

Afterwards, the new product launch of Phoenix Bike was held, with Liu Bing, Vice President of Shanghai Phoenix Bike Company, introducing the new car with a sense of technology and digitalization in a large screen TED mode. These two new intelligent electric assisted bicycles, jointly developed by Phoenix, Mint Intelligent Manufacturing, and Yunma Technology, redefine the concept of intelligent electric assisted bicycles.

At the ceremony, Phoenix also invited the older generation of model workers who have accompanied the Phoenix brand through nearly sixty years of ups and downs, and presented awards to thank them for their contributions to Phoenix.

In addition to the celebration ceremony, Phoenix also celebrated its 120th anniversary in the form of two summit forums. At the first summit forum, Phoenix invited Vice President of the China Light Industry Federation Ma Zhongchao, Director of the Market Construction Department of the Shanghai Municipal Commission of Commerce Zhou Lan, Secretary of the Party Committee of the Antai School of Management at Shanghai Jiao Tong University Yu Mingyang, Director of the Shanghai Institute of Corporate Culture and Brand Research Zhou Yuanzhu, Dean of the Asia Europe Business School He Jiaxun, Professor of the School of Management at Fudan University Jiang Qingyun, and Dr. Wang Chaoyang, President of Shanghai Phoenix Bicycle Co., Ltd. to jointly discuss the topic of "Performance and Innovation of Century old Brands". Everyone is offering suggestions and ideas for the future development of Phoenix, a century old brand.

In addition to the celebration ceremony, Phoenix also celebrated its 120th anniversary in the form of two summit forums. At the first summit forum, Phoenix invited Vice President of the China Light Industry Federation Ma Zhongchao, Director of the Market Construction Department of the Shanghai Municipal Commission of Commerce Zhou Lan, Secretary of the Party Committee of the Antai School of Management at Shanghai Jiao Tong University Yu Mingyang, Director of the Shanghai Institute of Corporate Culture and Brand Research Zhou Yuanzhu, Dean of the Asia Europe Business School He Jiaxun, Professor of the School of Management at Fudan University Jiang Qingyun, and Dr. Wang Chaoyang, President of Shanghai Phoenix Bicycle Co., Ltd. to jointly discuss the topic of "Performance and Innovation of Century old Brands". Everyone is offering suggestions and ideas for the future development of Phoenix, a century old brand.