Phoenix "originated from Tongchang Car Company on Nanjing Road in 1897 and was one of the first" Chinese Time honored Brands "in the country. Enterprises experienced glory in the era of planned economy, but fell into a slump in the mid-1990s. In 2010, "Phoenix" carried out mixed ownership reform, and Meile Group became the second largest shareholder, operating in a fully market-oriented manner. After 15 years of mixed ownership reform, the company has made significant progress in terms of scale and brand value. Phoenix focuses on brand building, research and development innovation, adjusting product structure, upgrading export markets, and orderly expanding production capacity, laying the strategic advantage of leading the global market size of Phoenix brand products and receiving high praise from national ministries, relevant municipal departments, and industry associations.
